While great design in itself is enough of a reason to take up advanced modeling practices, it is not the only reason to build detailed models. Autodesk software can also help with marketing applications. This chapter covers the basics of how to show off your model. Starting with applying material and texture patterns and appearances, we move all the way through basic animation in Inventor Studio and visual demonstrations in Autodesk Showcase. Your marketing team will love this chapter, as it demonstrates some great tools to use when recruiting and attaining sponsors.